NOW 2024 — now
YDUQS
Product Design Specialist
Cross-functional work across product, discovery, research, experience, systems, AI and mentoring.
PRODUCT · DISCOVERY · RESEARCH · SYSTEMS · AIJHONATAN / JHOW
Jhow for almost everyone.
More than 12 years working in design — from visual craft through digital products, systems, strategy, research and leadership.
I believe the best decisions grow from honest conversations between different disciplines. Not perfect processes, but real closeness between the people who build.
01 / APPROACH
Closeness
goes both ways.
Openness and sincerity help create honest conversations between Design, Product, Engineering, Data and Business. This is not a method — it is a stance.
Clarity about what we know and what we still do not know. Ethics in decisions that affect people. Craft in execution. Responsibility for explaining why a decision was made.
- HONESTY
- Do not perform certainty.
- PROXIMITY
- Openness creates openness.
- COLLABORATION
- Decisions built across disciplines.
- RESPONSIBILITY
- Clarity about contribution, limits and decisions.
02 / TRAJECTORY
12+ years
accumulating territories.
I did not leave one territory to enter the next. I kept accumulating repertoire.
CRAFTDIGITALPRODUCTSYSTEMSLEADERSHIP
2019 — 2024
FOREGON
Product Design · 2019–2021 Product Management + Design Leadership · 2021–2022 Product Design Lead / Specialist · 2022–2024
Leadership, product, design, design systems, research, data, AI and strategy.
PRODUCT · LEADERSHIP · SYSTEMS · DATA2017 — 2019
LEANWORK
Lead Designer
Digital products, education, e-commerce, UX/UI, leadership and collaboration with technology.
DIGITAL · PRODUCT · TEAM2012 — 2017
BASE CRIATIVA
Creative Direction · Art Direction · Visual Design
Art and creative direction, branding, editorial, audiovisual, visual design and print production.
CRAFT · EDITORIAL · BRAND · VISUALPRODUCT + ART
Design did not begin for me in product.
Before product came image, composition, print, art direction and visual repertoire. That did not stay behind when I began designing digital products — it became part of how I see interface, hierarchy, systems and craft.
03 / WHAT I DO TODAY
DESIGN & CRAFT
Interface · Visual · Craft
Visual Design · Interaction · Information Architecture · Prototyping · CommunicationPRODUCT & STRATEGY
Discovery · Strategy · Thinking
Discovery · Product Strategy · Experience · Prioritization · Decision-makingRESEARCH & SYSTEMS
Evidence · Systems · Scale
UX Research · Evidence · Design Systems · Complexity · ScaleLEADERSHIP & PEOPLE
Direction · Mentoring · Alignment
Direction · Mentoring · Facilitation · Feedback · Design QualityAI runs through the process: Research · Synthesis · Exploration · Prototyping · Interfaces · Documentation
04 / EDUCATION
FIAP
Future-Centered Design · MBA / Pós
2026TERA
Digital Product Leadership
2023–2024UNIFIL
Design, Criação e Expressão
2022–2023UNOPAR
Artes Visuais Multimídia
2012–2015CONTACT
Want to talk?
Something complex on the table, an opportunity, or simply want to exchange an idea?