Jhonatan Rafael

Design that makes complexity understandable.

I work across product, systems, research, craft and leadership, connecting people and decisions to build clearer experiences.

DESIGN · PRODUCT · SYSTEMS · LEADERSHIP

Portrait of Jhonatan Rafael

01 / SELECTED WORK

Some problems I chose to make clearer.

01 / FOREGONSYSTEMS · PRODUCT · DATA · LEADERSHIP

Credit bureau migration

Data, business rules, and product decisions during a structural change.

02 / FOREGON

External homepage redesign

Research, trust, and clarity before recommending a financial product.

RESEARCH · VALUE PROPOSITION · EXPERIENCE

03 / FOREGON

Foregon onboarding

Reducing friction without losing context, security, and value delivery.

ONBOARDING · RESEARCH · INTERACTION

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A lot happens
before the screen.

CONTEXT
What is happening?
EVIDENCE
What do we know?
CONSTRAINT
What limits the solution?
OPEN QUESTION
What don't we know yet?
SYSTEM
How do the parts connect?
DECISION
Which path do we choose?

02 / HOW I WORK

  1. 01

    Clarity

    I prefer making uncertainty visible to pretending to be certain.

  2. 02

    Proximity

    Proximity is reciprocal.

  3. 03

    Collaboration

    Solutions improve when Design, Product, Engineering, Data and Business can talk before defending their territory.

  4. 04

    Craft

    Good strategy deserves good execution, too.

  5. 05

    Responsibility

    Explaining why a decision was made is also part of the work.

CURRENT / NOW

Still working on problems
I can't always show.

  • DISCOVERY
  • EXPERIENCE
  • SYSTEMS
  • AI + DESIGN
  • LEADERSHIP

Research, journeys, flows, prototyping. Connecting Product and Engineering through Design Systems. Exploring AI applied to design. Mentoring and technical leadership.

Jhonatan Rafael smiling

JHOW

Jhonatan Rafael.

Designer with more than 12 years of experience across craft, digital products, strategy, systems and leadership.

Still hands-on, curious and interested in building understanding with people before defending ready-made answers.

About me

Working through something complex?

Let's talk.

EMAIL